1 establishing + connecting identity
how to establish a cohesive identity for FOOD and EATING which is able to link production - processing - distribution - consumption - composting - repurposing?
2 promoting understanding
we talked about process / procedures / rules - and how they affect the market; how can understanding (or changing) the rules of the game play a role in the market.
3 focus: producer / consumer
the transaction between the producers / processors of food and the consumers of food is linked to so many factors (money - availability - tastes - location - expirience) which affect what people purchase, how they will use that purchase, and how they feel about the market expirience.
4 transport
is it more effective to rely on the market as a centralized location or hub - or as merely a base-node in a new food network? is the physical connection to the market more important than the availability of food?
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